Following the period of pandemic that Italy and the world are facing, a whirlwind has been created, a media bombardment and emotional chaos, a crisis related to the deprivation of usual social ties, a forced seclusion, and a change in our daily lives.
Var Group continues its collaboration with the artist Vincenzo Marsiglia, proposing to seize this moment to identify the change in our society and make it accessible through a formal work. With the project "a portrait to connect us," the intention is to create a large real and virtual community, through social channels, that unites in the idea of thinking positively about what is to come.
Reactivating the artistic and cultural community of a specific territory becomes a common voice for a new thrust towards possibilities to create new dynamics aimed at borderless solidarity. In the project, Vincenzo Marsiglia involves protagonists from the world of art, culture, doctors, nurses, public figures in a historical artistic action, asking for a selfie (cell phone self-portrait) that will be reworked into a true digital portrait, thanks to the use of the Interactive Star App.
The idea was born with the exhibition "Theatre(Home)Interactive" which involved over seventy personalities from the Italian cultural world such as Massimo Bray, former Minister of Cultural Heritage, Guido Talarico, director of Insideart magazine, Enrico Giacomelli, editorial vice director of Artribune.